Media release: KCL Law acts for myDNA in acquisition of ‘28 by Sam Wood’ in a $71.2 million deal

May 11, 2022

KCL Law’s Commercial and Corporate team acted for myDNA in its successful acquisition of the exercise and nutrition program ‘28 by Sam Wood’ in a $71.2 million (US$50 million) deal.

myDNA — a Melbourne founded genomics company backed by healthcare entrepreneur Dennis Bastas — are seeking to empower consumers to unlock the data in their DNA to personalise everyday health decisions, such as how a person’s genes affect the way the body responds to food. Now, with the acquisition of ‘28 by Sam Wood’, myDNA is looking to apply this genetic information to fitness programs.

Darren Brown, Principal Lawyer, was advisor to myDNA on this complex commercial transaction involving both Australian and US-based legal counsel. He was assisted by KCL Law’s Daniel Kovacs, Principal Lawyer — Intellectual Property and IT, Roger Rothfield, Special Counsel — Commercial and Corporate, Morgan Scholz, Head of Property and Nadeem Hekmat, Associate — Employment and Workplace Relations. This follows Darren’s involvement in myDNA’s $US130 million merger with genetic testing firm, Houston-based Gene by Gene, in January 2021,

Darren commented, “I congratulate my client myDNA on the successful acquisition of the exercise and nutrition program 28 by Sam Wood.

“I wish them all the best with their aspirations to further expand the platform into global markets.”

‘28 by Sam Wood’ is one of Australia’s most popular at-home digital fitness programs, with more than 400,000 participants since its inception.

For more information

For more information, or to arrange an interview, please contact Darren Brown, Principal Lawyer, on (03) 8600 8856.